Photochrom postcard with image of downtown Luck, Wisconsin, showing the businesses, automobiles, and street lights on the main street; a few deciduous trees are also visible. Businesses include Nielsen's Fountain, Fairway Foods, a Shell service station, a bank, and a cafe. Description printed on verso: "There are 25 Lakes within a radius of 9 miles of Luck, with ample resort accommodations. Luck has an intriguing 9 hole golf course with modern club house and is truly in the middle of the Polk County resort area. 900 friendly people to make your visit an enjoyable one." Text printed on verso: Photographed & Dist. by G. R. Brown Co., Route 5, Eau Claire, Wisconsin, plus the G. R. Brown Co. logo. Unused.