Picture postcard with image of downtown New Richmond, Wisconsin, showing businesses, automobiles, street lights, a few pedestrians, and a mailbox. Signs include the Rexall Drug, Sears, Italian & American foods, Chevrolet and Buick, and Loans. Text printed on verso: "New Richmond, Wisconsin, 'The City Beautiful.' A hospitable city with a picturesque setting on the banks of the Willow River." Photo and Published by G. R. Brown Co., 324 Lake Street, Eau Claire, Wisconsin. Unused.