Real-photo postcard with image of the roller mills in New Richmond, Wisconsin, on fire at night. The blaze is reflected in the Apple River. Date based on postmark: Oct 9 1916; mailed from New Richmond Wis; green 1c Washington stamp. Message: Addressed to Mrs. Mary Johnson, Prescott, Wisconsin, Route 1. "Dear Mame[?]: -- This is a view of how the fire really looked. Aren't the shadows great! Elinor."