Real-photo postcard with image of several businesses on Main Street in Frederic, Wisconsin. Also shown is a wagon and team with two men; a single-horse buggy from the back off in the distance; five automobiles parked on the right side of the street (one partially blocked from view), and a gasoline pump. Businesses shown include the Frederic Merc. Co. Department Store, the H. & Son General Merchandise & Drugs store (plus Dry Goods, Groceries), and a number of businesses whose signs cannot be read. There is a banner across the street that cannot be read because it is crumpled. Date from postmark and message: Jul 1, 1922; mailed from Frederic Wisconsin; green 1¢ Washington stamp. Message: Addressed to A.J. Archambo, 302 Oak Grove, Minneapolis, Minn. "7/1/22 Dear folks: Am here ok. Trip uneventful so far. We rode out in a Ford touring - crowd! Love Bob." Added at the top: "(My add. is c/o Laura Larson, Trail's End, Frederic, Wisconsin)"